SIMPLE PLEASURES OF THE ITALIAN COUNTRYSIDE

The allure of popular Italian destinations like Rome, Florence, Venice and the Amalfi Coast is unquestionable. However, the hustle and bustle isn’t for everyone - or for every occasion - making the charm of the Italian countryside particularly enticing. The pace of life is slower, and it gives quality-time seekers an opportunity to enjoy more of the simple pleasures together. Here’s our guide on where and when to go, top things to do and how to get around.

ITALIAN COUNTRYSIDE

There are plenty of off-the-beaten track alternatives to popular destinations, or barely known hidden gems. Both allow for enjoying much-cherished reconnection time with family and friends in the Italian countryside, while savouring delicious local food and great-tasting BIRRA MORETTI:

LAKES: Swap out the busy areas of Lake Garda for Punta San Viglio, which is tucked away on the lake’s eastern shore. If you’re considering Lake Como, head to Lecco – one of Italy’s least discovered lake district destinations.

MOUNTAINS: Antholz Valley is a scenic alpine hidden gem – perfect for those looking to bypass well-trodden resorts in the Italian Alps. Bassano del Grappa is another great alternative, a beautiful medieval town offering spectacular views.

ROLLING HILLS & COUNTRYSIDE: Tuscany is renowned for its breath-taking rolling hills and stunning views, but the Tuscan-Emilia Apennines (known locally as the Bologna Apennines) boasts some of the best less-travelled hills and Italian countryside.

RUSTIC VILLAGES & TOWNS: The medieval village of Sorano in Maremma, a secluded region in southern Tuscany, is a hidden gem that tourists are yet to discover.

WHEN TO VISIT

Spring and autumn are a great time to visit the Italian countryside. You’ll be greeted by comfortable temperatures, an explosion of beautiful wildflowers and the country’s stunning rustic colours are at their most vibrant. Italy’s winters are just as magical in the Italian countryside, offering spectacular winter views rivalling the summer months.

Top 5 Things To Do

Our top 5 picks for things to do in the Italian countryside in the spring and autumn, include:

Lake swimming: There’s no better way to share memorable time with your travel companions than swimming in a lake boasting soul-soothing vistas.

HIKING: Take in the varied terrain of the Italian countryside by exploring its natural beauty on foot; you’ll have plenty of time to talk and can share a picnic with a view.

Cycling: If you want to cover more ground, while still maintaining a leisurely pace, cycling is a great way to explore the Italian countryside.

Visiting hilltop towns: Located in picturesque spots, they offer some of the most picturesque views of the Italian countryside. Stroll to an unassuming osteria (bar-like eatery) to experience delicious and authentic food, and a chilled BIRRA MORETTI or BIRRA MORETTI Zero as you watch the slow life of the countryside pass by.

Cooking Classes: Food and cooking are two of Italy’s greatest pleasures to enjoy with family and friends. Plus, you can put your culinary skills to good use when you get home.

In the winter months, our top 5 picks include:

TOBOGGANING: A popular pastime in areas like South Tyrol and perfect for making lasting memories with family and friends.

SKIING/CROSS COUNTRY SKIING: Escape the giant ski areas in favour of traditional, scenic alpine villages; stopping off to enjoy hearty traditional alpine food along the way.

ICE SKATING: Frozen lakes deemed safe for skating, surrounded by breath-taking scenery, offer a memorable skating experience with a difference.

SNOWSHOEING: Winter walking is a fantastic way to appreciate the majestic snowy landscapes of Italy’s mountains, while enjoying uninterrupted conversation.

CHRISTMAS MARKETS: The Italian countryside is home to some of the most quaint Christmas markets, offering a unique insight into Italian culture and authentic foodie delights.

GETTING AROUND

Hiring a car gives you the freedom to make your way to these less-visited spots. Look into hiring a classic car to get into the spirit of your relaxing retreat and once there, if you’ve got experience riding motorcycles, you could also consider exploring the local area on a Vespa moped.

If you’re not able to visit Italy just yet due to travel restrictions, check out how Italians make the most of their holidays with family and friends. It’s full of inspiration around how to enjoy some of life’s most simple everyday pleasures, right here in the UK.

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5 Things to do in the Italian countryside | Birra Moretti

SIMPLE PLEASURES OF THE ITALIAN COUNTRYSIDE

ITALIAN COUNTRYSIDE

WHEN TO VISIT

Top 5 Things To Do

GETTING AROUND