SERVING THE PERFECT BIRRA MORETTI

It’s often the simple things in life that make the biggest difference. In Italy, we’re passionate about making the most of life’s simple pleasures and savouring the joy they bring.

It’s the same when it comes to enjoying BIRRA MORETTI, Italy’s favourite authentic Italian beer. How you store it, the temperature you drink it and even the glass you use can make all the difference to ensuring BIRRA MORETTI is at its absolute best for your get-togethers.

Birra Moretti is a quality lager brewed to the same recipe since 1859. We use a special blend of fine quality hops, which give the unique taste and fragrance you’ve come to love - finely bitter and balanced, with beautiful floral notes.

To enjoy BIRRA MORETTI’s authentic taste at its best when at home, or away, we recommend:

Storage

Your BIRRA MORETTI should be stored in a cool, clean, dry and well-ventilated place away from sunlight. When at home, pop a few bottles in the fridge so they’re always ready for those spontaneous moments with family and friends.

Temperature

If you’re heading out for your get togethers, it goes without saying that your BIRRA MORETTI should always be brought chilled.

When chilling your BIRRA MORETTI at home, make sure it’s not too cold (yes, really – that’s a thing)! BIRRA MORETTI is a high-quality beer and so serving it at a slightly higher temperature that you might expect brings out its beautiful flavours. Pop some on the table a little earlier, or invest in a custom beer fridge where you can set the temperature to a perfect 10-12 degrees while saving space in your main fridge. Need to chill some bottles quickly for an impromptu get together? Place them in an ice bucket (or sink) with a 50/50 mix of ice and cold water.

If you’re heading outside for a picnic, take along a small portable cool box and cooling bottle sleeves to keep your BIRRA MORETTI perfectly fresco.

SERVE

Enjoy BIRRA MORETTI straight from the bottle for spontaneous picnics and relaxed get togethers.

When at home, try pouring your BIRRA MORETTI into a glass to fully release its beautiful aromas and carbonation to see if you notice a difference. The type of glass your beer is served in can really affect the aromas and how it tastes. Our custom-designed official BIRRA MORETTI chalice glass accentuates the unique characteristics of our lager to create the perfect drinking experience.

Oh, and if you ever notice bubbles sticking to the sides of your glass; this usually means the glass isn’t clean! Always best to get a new one (and pour) to avoid drinking or tasting soap or food residue.

POUR

There are two schools of thought. One is to tilt the glass at a 45-degree angle to get the ideal 95% beer and 5% foam, which is great when you’re away from home and would like what you’ve paid for (the lower line of the foam head should touch the top edge of the indented circle on our branded glassware).

At home, you can also experiment with a more relaxed approach. Try pouring your BIRRA MORETTI straight down into the glass to activate the carbonation and release a burst of aroma - every bubble that pops gives a great flavour experience. Give them both a go and see what you like best.

CHOICE

BIRRA MORETTI Zero is perfect for relaxed summer days and light lunches. You’ll get the same taste and pour as L’Autentica, but without the alcohol. Include it in the mix at your next get together so people have more choice on the days and occasions they want it.

FOOD

BIRRA MORETTI’s balanced flavour makes it the ultimate food-friendly beer. Its unique aromas and perfectly poised bitterness make it ideal for pairing with a wide variety of Mediterranean foods; everything from salted snacks to pizzas, pastas, risottos and white meats. Our favourite match? Handmade pizza, hot from the oven!

If you’re a cheese lover, BIRRA MORETTI L’Autentica is a perfect match for delicately flavoured cheeses like mozzarella and ricotta. If you prefer a stronger-tasting cheese, try Italy’s famous Gorgonzola or scamorza affumicata (Italian smoked scamorza cheese).

These seemingly small things can make all the difference to making sure your BIRRA MORETTI is the best it can be – salute (cheers)!

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