NATIONAL DAYS, NEW WAYS

In Italy, Ferragosto (when Italians take a break from work in August) gives people time to reflect during their holidays. As Italian life returns to normal in September, it’s a great time to step away from the noise and make room for things you love.

So, we’re rounding up our favourite September national days mirroring the Italian mindset so you can enjoy their more relaxed and laid-back lifestyle too.

SEPTEMBER; THE NEW JANUARY

There’s so much joy in summer, and it doesn’t need to stop here. Italians carry the summer season through into September and beyond, making the most of the remaining summer sunshine by being outdoors, taking time to relax and unwind, and spending quality time with family and friends over a BIRRA MORETTI.

Here are some of our favourite national awareness days in September to inspire you to try out new activities, and make the most of simple everyday pleasures.

NATIONAL WILDLIFE DAY (4TH SEPTEMBER 2021)

Italians adore spending time outdoors; it’s an opportunity to take a step back and switch off from the everyday, so take a deep breath and immerse yourself in the joy of being in nature.

Autumn is always a wonderful time to be outdoors. Get out to a local park and take in the beauty. Watch nature leave behind it’s summer greenery and transform into a picturesque scene of red, yellow and orange hues. Another favourite to soak up natures’ tranquillity is by the water. Why do you think the Italian lakes are so famous! Hire a boat to enjoy the tranquillity of a river or lake or get away to the soothing sounds and vistas of a beach.

Why not pack up a picnic to take along with you? Italians love to eat and socialise outside, and we’ve got suggestions for simple and delicious picnic foods that pair brilliantly with BIRRA MORETTI Zero for a special daytime treat.

DISCOVER OUR SUMMER RECIPES HERE.

Live like an Italian by trying to make it a habit to spend more time outdoors. Switch out gym days to exercise outside, work outside whenever you can, take a lunch break to walk in a local park, walk or cycle instead of driving and eat al fresco at every opportunity.

BE INSPIRED BY THINGS TO DO IN THE ITALIAN COUNTRYSIDE HERE.

NATIONAL READ A BOOK DAY (MONDAY 6TH SEPTEMBER)

National Read a Book Day is the perfect calendar moment to take time out to relax and unwind, while enjoying the much-loved Italian tradition of an Aperitivo.

Typically enjoyed in good company, this cherished Italian ritual is just as great for relaxing with a good book and an authentic BIRRA MORETTI. The perfect way to end your working day, ease into the evening and bring quiet balance to a busy day.

Encourage family and friends to get involved by suggesting a book swap. What better way to explore new ‘reads’? You can arrange a get-together to exchange your books. Share some delicious Italian food, while sipping on BIRRA MORETTI, in great company ahead of your all-important ‘me’ time.

If it’s a success, consider starting up a book club. They’re popular in Italy for bringing people together, creating a sense of community with neighbours and reconnecting with old friends.

NATIONAL FAMILY DAY (27TH SEPTEMBER 2021)

‘La famiglia’ (the family) is incredibly important in Italian culture - a cherished part of everyday life that brings great joy. National Family Day encourages families to reconnect by gathering around the table to enjoy a meal together.

Kitchens are the beating heart of the home – it’s where the family meet to catch up after a busy day to enjoy delicious food and authentic BIRRA MORETTI. Quality time is also enjoyed over long weekend lunches and uninterrupted dinners at local restaurants where time pauses, and they talk for hours.

Why not get your family together by booking a table at a local pub or Italian restaurant serving BIRRA MORETTI? You can enjoy a laid-back meal and authentic Italian beer together, while focussing on talking – rather than cooking, or waiting on each other.

FIND YOUR LOCAL STOCKIST OF BIRRA MORETTI HERE

GOOD NEIGHBOUR DAY (28TH SEPTEMBER 2021)

A sense of community is engrained in Italian culture – they casually chat across balconies, while enjoying a chilled BIRRA MORETTI. Daily life also sees Italians borrowing cooking ingredients, sharing prized family recipes, passing around garden-grown herbs and produce and helping elderly neighbours.

Good Neighbour Day celebrates the importance of good neighbours in creating strong and thriving communities, just as we see across Italy. Food is an expression of love and caring in Italy, so why not drop off some freshly baked treats – Italian lemon cookies, Italian sugar cookies, breads (try our delicious rosemary focaccia bread) and biscotti will all be gratefully received.

DISCOVER OUR ROSEMARY FOCACCIA RECIPE HERE

Or, invite neighbours for a meal. You can cook up delicious Italian dishes using seasonal and locally sourced ingredients from farmers’ markets in September. Italians particularly love to socialise outside, so consider a BBQ in your garden, on your balcony, or in a local park to enjoy time together ‘al fresco’.

LEARN ABOUT ITALIAN HARVEST AND SEASONAL PRODUCE HERE

You could even consider extending the invite by organising a fun-filled street party. It’s a chance to socialise outdoors, share great food and enjoy catching up with neighbours with a chilled BIRRA MORETTI in hand.

THE JOY OF LIFE

Italians know how to live the good life. Their lifestyle is all about taking time out for things that matter.

These national awareness days will help to give a taste of living life like a true Italian. Enjoy a new-found spring in your step, a sense of inner vitality, an energised zest for life, a more relaxed outlook, and a true appreciation of life’s everyday pleasures.

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