24 WAYS TO START 2024 | Birra Moretti

TRY OUTDOOR SWIMMING

It might seem extreme but one of Italy’s best-known traditions takes place every New Year’s Day at Venice Lido Beach. Spectators huddle together to watch friends and loved ones take to the open water in ice-cold temperatures. It’s an event that embodies the no-compromise spirit of BIRRA MORETTI ZERO. Could you be tempted?

SERVE SIMPLE FOOD

After all the preparations of the festive season, it’s good to get back to good, simple cooking that doesn’t compromise on flavour.

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UPDATE YOUR HOME

As the decorations come down, take the time to clear out and start afresh. The January sales could help you to pep up the areas where you entertain guests. Everything from updating soft furnishings, to simple touches like a new tablecloth, can breathe new life into your home.

START A FITNESS PLAN

After the indulgence of December’s festivities, January is when many people make an effort to get in shape. Starting a fitness regime can be hard, but if you need an extra incentive, you can always reward yourself with a BIRRA MORETTI ZERO afterwards.

EXPLORE CULTURE

Italians stay warm when exploring cities in winter by spending time in museums and art galleries. Places like Galleria Doria Pamphilj in Rome are home to vast, impressive collections that you can lose yourself in for hours. Consider visiting your local museums and galleries when the weather calls time on outdoor activities.

FEAST FOR SAN SEBASTIANO

Less than a month after Christmas, Italians hold another feast, this time in honour of San Sebastiano. Across the country, every area celebrates January 20^th differently, with things like giant statues and paper maché boats full of fireworks. Although there’s no festivities in January in the UK, why not throw an impromptu celebration of your own, the perfect excuse to get family and friends around.

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LEARN ITALIAN

New year, new language? Get closer to the home of life’s simple pleasures by learning Italian. There are many apps and online courses available, or you could try local private lessons that are often held in Italian trattorias.

LEARN AN INSTRUMENT

Why stop at learning a new language? Being able to play an instrument like the guitar or piano will give you hours upon hours of simple pleasure. There are plenty of tutorials available online to help you get started.

MAKE A SIMPLE SWAP

Some people abstain from alcohol in January. But that doesn’t mean you can’t enjoy BIRRA MORETTI with friends. Stocking up on BIRRA MORETTI ZERO gives you the best of both worlds and allows you to continue to celebrate life’s simple pleasures, just like in Italy.

PLAN YOUR SUMMER HOLIDAY

With temperatures at their coldest, thoughts turn wistfully to the summer months and making the most of holidays. Will it be family-only? Or could you make a bigger group by inviting friends to join you in spending quality time together in the sunshine?

GROW AN INDOOR HERB GARDEN

Growing fresh herbs is simple and rewarding. All you need is a windowsill that gets good sunlight and you could have endless fresh thyme, basil and parsley leaves to flavour your favourite dishes throughout the year.

GET CREATIVE WITH FRIENDS

The simplicity of Italian life extends to the things Italians like to do together. Creative activities like drawing or painting can be enjoyed by as many people as you like and are especially pleasurable when accompanied with a BIRRA MORETTI ZERO.

BECOME A VOLUNTEER

Italians know that helping others is good for the soul. If you’re looking for something that is as rewarding as it is helpful, then consider volunteering at a local charity shop, school or animal shelter. You could find volunteering is the simplest of all life’s simple pleasures.

RECONNECT WITH OLD FRIENDS

Even good friends can lose touch sometimes. Think about those you’ve not seen or spoken to for a long time and how you could reconnect. Catching up over good food and drink, like a BIRRA MORETTI ZERO, is something Italians are wonderfully passionate about.

TAKE A WINTER WALK

The Italian love affair with al fresco living doesn’t stop in winter. Wrapped up in hats, coats, scarfs and gloves, Italians love to get together to socialise and explore their surroundings. What will you discover when you take a walk with friends this winter?

HOST A GAMES NIGHT

Even for Italians, sitting around the table doesn’t always mean eating. Inviting family and friends over to play board games is the perfect opportunity to make the most of the cold winter nights in good company.

DISCOVER A NEW LOCAL RESTAURANT

Italians love nothing more than spending time in their local eateries and bars. Try somewhere new in your area for an evening meal or simply an Aperitivo after work. Even better if it serves BIRRA MORETTI ZERO.

GET INTO A GOOD BOOK

If you naturally default to sitting in front of the TV, then picking up a book is a great way to break the habit. Spending an evening curled up in an arm chair with a good book- what could be more relaxing?

BOOK A SPA BREAK

Italy’s landscape is dotted with hot springs that provide naturally heated places to bathe in winter. Italians love them but they’re not quite as plentiful here in the UK. So if you want to enjoy a similar experience, consider booking a relaxing spa break.

EMBRACE SKIING SEASON

Turin is known as the gateway to the Alps, with Italians using the city as a base before hitting the slopes. You might not be aware but there are also plenty of great ski resorts and dry ski slopes here in the UK.

WRITE A GRATITUDE LIST

Taking the time to put down on paper all the things you’re thankful for is a great way to appreciate what you have. Loving life couldn’t be any simpler, and writing a gratitude list a few times a week will charge your mental health with positivity.

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1. LISTEN TO MUSIC WITH ZERO COMPROMISE

Well-chosen music is the perfect accompaniment to BIRRA MORETTI ZERO. We’ve compiled a series of Spotify playlists to help you find the right mood for every occasion.

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1. RECYCLE AND UPCYCLE

We’re all learning ways to live more sustainably and the little things we all do really can make a difference. Always recycle when and where you can, and think about how you can breathe new life into old belongings, with a bit of creative upcycling.

1. PAY IT FORWARD

Giving to others is rewarding. Whether that be donating to charity, or offering to buy a pint of Birra Moretti for a friend down your local. Sometimes all it takes is the kind gesture of a warm compliment to make someone else’s day, and makes you feel good too.

24 WAYS TO START 2024 | Birra Moretti

24 WAYS TO START 2024 WITH ZERO COMPROMISE